UHD ALLIANCE PRESS RELEASE
August 8, 2017

UHD Alliance Announces New Officers and Board Member

LOS ANGELES, CA – (August 8, 2017) — The UHD Alliance (UHDA), the inter-industry group
charged with fostering an ecosystem that fully realizes and promotes the consumer benefits of Ultra
HD with HDR entertainment technology, announced today the appointment of a new Board
Chairman, a new Board Member company and its first dedicated, full-time executive as President.

Michael Zink, Warner Bros. Vice President of Technology, will assume the post of UHD Alliance
Chairman and respected industry executive Mike Fidler will take on the newly created full-time
position of Alliance President. Additionally, and in recognition of the importance of next-generation
audio to the overall home entertainment experience, long-time Member-level UHDA company and
leading audio technology innovator Xperi Corporation (DTS parent company) has joined the board of
the UHD Alliance.

Zink will succeed 20th Century Fox Film Corp. CTO Hanno Basse as Chairman of the Board of the
UHD Alliance. At Warner Bros., Zink is responsible for emerging technologies for the studio’s
production, post-production and distribution capabilities and serves as WB’s liaison to a range of
standards bodies focused on enhancing and expanding the home entertainment experience for
consumers. As the UHDA’s incoming Chairman, Zink will be responsible for driving the
organizational mission and vision of the global coalition as it looks to further expand certification and
logo programs to help consumers identify premium Ultra HD products and content across a range of
categories.

“From a content provider perspective, there are so many exciting things we can do with UHD, and in
particular with HDR,” noted Zink. “Consumers are starting to see the benefits of the technology and
are just beginning to understand how HDR adds to the experience but still require great deal more
education. To that end, I expect our organizational vision will expand to include broader consumer
promotion and information efforts for UHD in total as well as for our ULTRA HD PREMIUM and
MOBILE HDR PREMIUM logo programs.”

As the Alliance expands its vision, Fidler will be instrumental in enhancing the membership roles,
increasing Ultra HD brand awareness, driving new consumer education initiatives and facilitating the
expansion of Alliance certification and logo programs into other categories of hardware and content.
Prior to joining the UHDA, Fidler served in numerous senior positions throughout the industry and
has played a pivotal role in launching industry organizations such as the DVD Entertainment Group,
now known at the Digital Entertainment Group (DEG), as well as key optical formats such as DVD and
Blu-ray Disc. Over the course of a career that has touched virtually the entire entertainment
ecosystem — hardware, content, service providers, retailers, studios, streaming services — Fidler also
helped drive the conversion of the theatrical exhibition industry from film to digital and advanced the
development and marketing of optical laser technologies. He has served as a senior executive at
leading consumer electronics manufacturers, Sony and Pioneer and most recently, served as the
Entrepreneur in Residence at CONNECT, advising start-up companies in Southern California.

“It is a pivotal year for UHD and HDR, from both the hardware and content standpoint, with sales
expected to explode in 2017 en route to continued growth for the foreseeable future,” observed Fidler.
“Consistency of experience along with broader consumer awareness and deeper understanding, will be
critical to sustaining growth and I look forward to working with all of our members to firmly establish
the Alliance as a leading voice and resource for all things Ultra HD.”

The Alliance most recently launched its Mobile HDR Premium™ specification and logo licensing for
battery-operated devices as an addition to its certification and logo program for televisions, prerecorded
content and Ultra HD Blu-ray players. Both Zink and Fidler will be at this year’s IFA show to
outline the organization’s broadening mission and to discuss connected steps for help grow the 4K
UHD with HDR ecosystem.

UHD ALLIANCE PRESS RELEASE
February 28, 2017

UHD ALLIANCE DEFINES PREMIUM VIEWING EXPERIENCE FOR
BATTERY OPERATED DEVICES
Unveils ‘Mobile HDR Premium’ Logo for Laptops, Notebooks, Tablets and Smartphones

BARCELONA– Feb. 28, 2017 – The UHD Alliance (UHDA), the inter-industry group charged with fostering an
ecosystem that fully realizes and promotes the consumer benefits of Ultra HD and HDR entertainment
technology, announced today its specification and logo for portable devices: “MOBILE HDR PREMIUM.”

Enjoying high-quality programming on portable devices including laptops, notebooks, tablets and
smartphones has become a primary mode of content consumption for a large and ever-growing segment of
the consumer entertainment audience. The UHDA’s MOBILE HDR PREMIUM designation confirms that a
device meets UHDA- defined performance criteria for resolution, dynamic range, color space and bit depth
and delivers a consistent premium experience.

“The dramatic improvement of screens in battery operated devices, coupled with the emergence of 4K and
4K with HDR streaming offerings through services such as Amazon, Netflix and others, makes it possible for
consumers to get a much richer and more immersive experience on their computers, tablets and
smartphones,” said UHDA President, Hanno Basse. “The expansion of our certification of logo program will
help consumers identify premium portable products that take full advantage of the wealth of HDR content
coming to market.”

Continue reading “UHD ALLIANCE PRESS RELEASE
February 28, 2017″

UHD ALLIANCE PRESS RELEASE
April 12, 2016

UHD ALLIANCE ANNOUNCES ULTRA HD BLU-RAY PLAYER CERTIFICATION
UHDA Launches “ULTRA HD PREMIUM” Logo and Certification Licensing for Ultra HD Blu-ray Disc Players

LOS ANGELES, April 12, 2016 – The UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, today expanded the range of products that can bear the ULTRA HD PREMIUM logo with announcement of certification and logo licensing for Ultra HD Blu-ray Players. The ULTRA HD PREMIUM logo, which was unveiled at CES® 2016, helps consumers identify televisions, content, content services, and now, playback devices, capable of delivering a premium experience to an exploding Ultra HD market that is expected to grow eightfold by 2019.

Developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, the ULTRA HD PREMIUM specifications reflect collective expertise from across the Ultra HD ecosystem, as well as significant input gleaned from experiential consumer testing.

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April 12, 2016″

UHD ALLIANCE PRESS RELEASE
January 4, 2016

UHD ALLIANCE DEFINES PREMIUM HOME ENTERTAINMENT EXPERIENCE
Unveils Consumer-Facing “ULTRA HD PREMIUM” Logo and Begins Certification, Licensing
Establishes First Cross-Industry-Developed Quality Criteria for HDR Across Displays, Content and Distribution

LAS VEGAS, Jan. 4, 2016 – Enjoying a premium, full-featured Ultra High Definition in-home experience has been simplified for consumers as the UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, today unveiled a consumer-facing logo to identify devices, content and services capable of delivering a premium experience to an exploding Ultra HD market that is expected to grow eightfold by 2019. The UHDA also announced the start of licensing of its ULTRA HD PREMIUM logo.

Developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, the Ultra HD Premium specifications reflect collective expertise from across the Ultra HD ecosystem, as well as significant input gleaned from experiential consumer testing.

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January 4, 2016″

UHD ALLIANCE PRESS RELEASE
December 8, 2015

UHD ALLIANCE COMPLETES PREMIUM SPECIFICATIONS FOR ULTRA HD DISPLAYS,
CONTENT AND DISTRIBUTION
— UHDA Information Agreement Available to Interested Companies —

LOS ANGELES, Dec. 8, 2015 – The UHD Alliance (UHDA), the inter-industry group charged with fostering an ecosystem that fully realizes and promotes the consumer benefits of Ultra HD entertainment technology, announced today the completion of premium specifications for 4K Ultra HD displays, content and distribution.

Composed of the leading film studios, consumer electronics manufacturers, content distributors and technology companies, the UHDA will announce details of the new specifications and unveil a consumer-facing certification logo to identify products that can deliver the ultimate UHD experience at CES® 2016.

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December 8, 2015″

UHD ALLIANCE PRESS RELEASE
August 31, 2015

UHD ALLIANCE NEARING COMPLETION OF PREMIUM SPECIFICATIONS, CERTIFICATION/COMPLIANCE AND CONSUMER LOGO PROGRAMS

Consumer Tests Driving Next-Generation Characteristics; UHDA Membership Triples

LOS ANGELES – August 31, 2015 – The UHD Alliance (UHDA), charged with fostering an ecosystem that fully realizes and promotes next-generation entertainment technology, announced that consumer-driven testing will aid in the final determination of characteristics that provide the most compelling in-home, next-generation entertainment experience.

Composed of the leading film studios, consumer electronics manufacturers, content distributors and technology companies, the UHDA also announced that its membership has nearly tripled since its formation earlier this year and that it is close to finalizing specification elements as well as certification, logo and other critical ecosystem components.

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August 31, 2015″

UHD Alliance Press Release
April 7, 2015

UHD Alliance Calls for Contributor Members to Define the Next-Generation Entertainment Experience

Los Angeles, CA – April 7th, 2015 – Founding members of the UHD Alliance, representing leading companies in entertainment, technology, consumer electronics and distribution, today issued a call for contributors to join their mission to advance a new and differentiated entertainment experience for Ultra HD including high dynamic range, wide color gamut, high frame rate and advanced audio.

The goal of the Alliance is to ensure these technologies, coupled with performance metrics, will deliver a premium entertainment experience throughout the Ultra HD ecosystem from content creation to consumer enjoyment.

In addition to working discussions around technical specifications and certification details, the UHD Alliance will help develop industry-standard branding so that consumers can clearly identify certified premium UHD content and devices offered in the marketplace.

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April 7, 2015″

UHD Alliance Press Release
January 5, 2015

Hollywood Studios, Consumer Electronics Brands, Content Distributors, Post-Production and Technology Companies Announce UHD Alliance to Establish Premium Quality Standards Across Content and Devices at CES 2015

Alliance Ensures a Seamless, Integrated and High-quality UHD Ecosystem for the Consumer Las Vegas, NV – January 5, 2015 – Leading Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies announced today the launch of the UHD (Ultra High
Definition) Alliance – a new coalition of companies united to set the bar for next generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio. The UHD Alliance was created with the consumer in mind; it provides information on premium Ultra-HD content and devices to deliver best-in-class home entertainment. The Alliance is also focused on helping consumers benefit from a seamless, integrated and high-quality Ultra-HD ecosystem from end-to-end. Premium Ultra-HD content and devices will be clearly identified so consumers can easily recognize them inshore. Continue reading “UHD Alliance Press Release
January 5, 2015″